Campaign Management
Our platform enables our customers to increase the efficiency and effectiveness of their local country marketing organizations by prepackaging the various elements of a campaign. Our platform powers, for example, the SAP World Tour project. The platform ensures efficiency and consistency when designing and executing the local version of a global campaign. In addition, the platform allows for monitoring and measuring the results.
Point of Sales Audit
Is a marketing intelligence tool that provides reliable information about what’s going on at the point of purchase. Managers can maximize marketing investments, campaigns and strategies by managing the information collected at the point of sale. Companies who use our Point of Sale Tracker can make strategic marketing investments that result in measurable success at the Point of Sale.
Digital Marketing
Technology has changed the marketing paradigm from product to customer centered, positioning the market only one click away from you. Therefore, Matchcode has developed the best digital marketing solutions to help our customers generate demand, increase brand exposure and value, influence the market, build loyalty, and increase ROI on marketing investments.
All of our digital solutions are core user oriented:
- Content development
- Communities and Social media
- Virtual Events and Universities
- Mix Media and Management
- Search Engine Marketing
- Emailing
Matchcode success factors for a Digital Marketing campaign:
- Segmentation
- Personalization
- Rich and relevant experiences
- Creativity
- The consumer MUST be an active part of the campaign
Virtual Events
An internet based technology used to successfully produce events at a fraction of the cost of traditional face-to-face events.Internet based events allow you to target specific audiences with specialized focus areas independent of physical locations. This enable you to accelerate time-to-market, resulting in shorter sales cycles. Via the use of intelligence tools, qualified leads are generated and tracked, regardless of location.Customers attending the virtual experience will be able to find the information they need, right at their fingertips. Relationship building and networking is possible using video, instant messaging and chat technologies without the hassle and expense of travel.
Reduces event cost by saving on:
- Location
- Food and Beverages
- Audio and Video
- Printed Materials
- Networking activities
- Dramatically increases ROI
- Faster time-to-market
- Multilingual platform
- 24/7 on demand availability
- Unlimited attendees
- Green initiative
Search Engine Marketing (SEM)
SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. It is an innovative and cost-effective strategy that delivers a higher ROI than any other traditional marketing method. When using the appropriate SEM strategy, search engines like Google will automatically drive targeted and pre-qualified prospects to your website.
Loyalty Programs
Matchcode provides a full Loyalty Program solution through our relations engineering experience, aimed to strengthen and conquer key customers for all types of companies and industries, through custom communication strategies oriented to increased sales and loyalty.
The engineering of relations is the evolution of CRM taking it from knowledge and customer management to the full construction of an emotional link with the customer. Our solution helps our customers to:
- Identify different profiles of their customers.
- Strengthen the relationship between the customer and the company.
- Avoid unnecessary human efforts.
- Apply lessons learned from customers to make continuous improvement strategies.
- Manage budgets more effectively.
- Highly improve the return on investment.
Our services:
- Generation and management for promotions, partnerships, and special events campaigns.
- Creative execution, design, copy, and programming.
- Media contact management.
- Metrics and results reporting.
- Automation and control interactions (ECRM).
- Strategy design on four main lines of action: 1) Retention 2) Maximizing 3) Acquisition 4)Win back
We are measured by results:
- We measure the response by interactions.
- We measure the response by group.
- We measure the response per person.
- This allows us to know the return on investment by program, campaign, group or person.
