Project:
- Margarita Moto Dealers Encounter 2010
Goal:
- To develop a high level of commitment with the working team and achieve the brand objectives. Dealers were also offered an opportunity to generate new business and strengthen their relationship with one of the world's most technological companies.
Highlights:
- Provided an opportunity to share new experiences and allow dealers to learn the advantages and uses or Motorola’s new technology portfolio.
- Discussed topics such as MOTOTRBO updates, new radio portfolio, and a product line designed for wireless data transfer.
- Perfect setting to launch the CHANNEL PARTNER PROGRAM.
- Event took place on June 16-17th, 2010 in Margarita, Venezuela.


Intel
Project:
- End-to-end VIP Project Management since 2004
Goals:
- Guarantee flawless agenda execution
- Events production from one-on-one meetings to over 1,000 attendee keynotes
- Support of top executives and government meeting arrangements
- Manage VIP security
Highlights:
- 1 to 3 day country visits
- Stakeholder and responsibility plan
- Travel itinerary and minute-by-minute agenda
- Hotel logistics and security check points
- VIP air and ground transportation planning
- Briefing book and materials production
- Top evaluation from Intel 5 years in a row
Project:
- Channel and business partner convention since 2004 in Mexico
Goals:
- Present fiscal year closing
- Launch products and business goals
- Build a closer relationship between the channel, business partners, and Microsoft
Highlights:
- 350 attendees from all over the country
- Creative concept, scenario, audio and video
- Registration management
- Air and ground transportation management
- Keynote speakers
- Golf tournament
- Night parties and activities
- Agenda and content support
- Highest satisfaction level in the continent in 2006
Project:
- Develop incentive program and increase LG brand awareness
Goals:
- Position LG products as ¨first offer¨
- Position LG products as ¨best quality – pricing" relationship
Highlights:
- Incentive program developed
- Online platform for permanent interaction
- Weekly digital communication (email campaign)
- LG expert trained and assigned to manage the one-on-one relationship with sales reps and business owners
- Mystery shopper strategy delivered to measure results
- 67% of the shops offered LG products as the first option
- 88% of the market perceived LG products with the best quality – pricing relationship
Project:
- Web-based tool for straight and frequent communication with the audience
Goals:
- Unify messages addressed to the audience
- Reduce communication channels
Highlights:
- Developed a web-based tool allowing them to stay online and interactive 24-7
- Web 2.0 technology using multimedia content, security levels, navigation tracking, and interaction with visitors at special blogs
- Filmed, edited, and produced videos in 3 languages
- Monthly reporting of the community relationship on web level
- Now used in countries like Spain, Portugal, US, and Latin America
Project:
- Increase the Run Rate Server mix and increase business development from their partners
Goals:
- Develop an integrated marketing campaign to improve the server mix
- Impact business development from the partners
Highlights:
- Developed a marketing campaign related to football called ¨1st and 10¨
- Included marketing activities addressing the sales force
- High level training (Diploma)
- Closing event production
- Workshops with customers
- Film seminars and upload to the Dell live web page
- Develop an incentive program to motivate sales people to participate in the campaign
Project:
- Fulfill and manage field marketing human resources across the region through a marketing outsourcing strategy
Goals:
- Provide Blackberry a professional and flexible structure to support and increase sales across Central America, Andean, and Caribbean region
- Build a strong relationship between the carrier and their corporate customers
- Generate tracking and reporting tools on sales and marketing activities
- Apply and execute RIM programs on the carriers assigned
Highlights:
- Assign and manage a team of 85 marketing and sales resources across the region
- Manage and control store visit map and logistics
- Developed a Digital Platform using Blackberry programming software that processes data automatically
Project:
- MOTODAY
Goal:
- Present prospective customers with Motorola Radio products through a full-day training and display session as a means to generate new business opportunities.
Highlights:
- Devices and their benefits were exposed to government entities: Ministries, City Hall, Army, Department of Motor Vehicles.
- 100% attendance vs. confirmed list.
- Most guests were IT personnel, representing a natural channel to spread the information they received among their peers and direct superiors.

