Active channel partners are a valuable asset to vendors. They allow vendors to address new markets and new geographies. They complement a vendor‘s product range making them part of complete solutions. They typically operate with different cost structures.

But working with channel partners is also a challenge. How do you recruit the right ones? How do you ensure they are loyal to your business? What do you have to do to make them stay active?

Matchcode has developed a framework for channel marketing to support companies of almost any size to respond to these challenges. It starts with developing the appropriate value propositions for end users and for the channel partner, it continues with partner recruitment, enablement, active marketing support and ongoing partner management. And across all stages of the partner marketing program, Matchcode runs a governance process to stay in control at any point in time.

The Matchcode solution is modular. It ranges from supporting you during the setup phase (partner identification, selection, qualification) to ongoing activities (mentoring, activation, Marketing Service Bureau, vendor representation at partner). It has been executed successfully for a range of clients.